Bolu Abant İzzet Baysal Üniversitesi AKTS Bilgi Kataloğu

General Description



Master of Arts with Thesis in Marketing


History


The Master of Business Administration program has been carried out under Abant İzzet Baysal University Social Sciences Institute Business Administration Department since 1992-1993 academic year, and its program language is Turkish. The Master of Science (MSc) Program aims to equip students with the most up-to-date information in business and management areas and to renew existing information. The objective of the Master of Business Administration program is to graduate students who are capable of analyzing and problem solving skills and able to think critically and creatively and establish effective relationships and implement teamwork in the most effective manner. The Master of Business Administration program offers the opportunity to specialize in Marketing, Management, Accounting and Finance. At the end of the program, students gain a solid foundation in business and management.


Qualification Awarded


When the program is successfully completed and program qualifications are provided, the degree of Master of Business Administration is given.


Specific Admission Requirements


In order to apply to the graduate program, candidates a) must have a bachelor's degree. b) must have at least 55 points from ALES. Scientific preparation program will be applied to students coming from outside the field. Upon acceptance of students to thesis graduate programs; Total score of a candiate is calculated by summing 50% of ALES score, 20% of grade point average, 10% of foreign language score and 20% of science exam. Candidates must have at least 50 points from science exam out of 100 in order to be evaluated. Quotas are filled in starting with the highest total score. If the total score is equal, the candidate with higher ALES score is given priority. The reserve candidates are selected among the successful (from science exam) candidates up to the number of actual candidates. The level of foreign language knowledge of candidates is determined by the EADB's ADAK proposal, the appropriate opinion of the Institute Board and the decision of the Senate. Candidates' level of foreign language knowledge is determined by the examination made by the university (YDYS), the central foreign language exams (YDS) or the results of the international foreign language examination, which is accepted as equivalent by the OSYM Executive Board. Foreign student intake is made within the predetermined quota and they subject to the same conditions.


Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)


Students who are successful in the equivalent field (equivalent to 80% of the program content), may be admitted to the postgraduate programs by horizontal transfer. a) Students who are enrolled in a postgraduate program in a higher education institution and have successfully completed at least one semester in this program may be admitted to the postgraduate education programs with the approval of the EADB's ADAK proposal and the institute's board of directors, b) Graduate students may be admitted to the master's program by horizontal transfer if they are at the end of the second semester at most. c) The courses which the students took and passed in the previous diploma program are counted with the approval of the EADB's ADAK proposal and the institute management board. Previous grades on these courses are transcribed and added to the grade average. d) Candidates must bear the latest announced post-graduate training application requirements of the relevant EADB. e) Students who apply for a transfer to a graduate education program and who are accepted and enrolled will be deemed to have accepted the graduation requirements of the program concerned. f) Horizontal transfer is carried out between branches of the same educational language. However, foreign students who teach a foreign language can transfer to the programs that provide Turkish education in case of requests. Special student admission: a) Up to two courses may be taken each semester in the special student status. b) Special students may take courses at least one actual student have registered to. c) Special students must pass the courses with grade of 85 or higher in order to make them count when they are enrolled to the graduate program. Counting of the courses depends on the recommendation of the EADB and the approval of the institute board of directors. d) Students who take courses in private student status can not benefit from student rights.


Qualification Requirements and Regulations


In order to get the qualification and to complete the program, 60 ECTS credits including Research Methods and Techniques and Seminar courses must be taken from the graduate course program announced for the relevant term and these courses must be successfully completed. The field of scientific preparation is applied to the students who are out of the field provided that they choose from the courses that the department has determined. Admission of students to the Scientific Preparation Program: Students who graduated from an undergraduate program out of the field receive 2 semesters of scientific preparation courses (3 courses) from the department undergraduate program in order to make up for their lack of knowledge about the field. At the end of this period, the student who is not successful is interrupted. Students must be successful in each of the courses of the scientific preparation program that they are eligible to take. However, a student in the scientific preparatory program may also take courses in postgraduate studies with the scientific preparation courses as well as the approval of the relevant EADB's ADAK proposal and the Institute's Executive Board. Scientific preparation courses from undergraduate programs may be exempted from these courses provided that department chairmanship approve them. A thesis study should be done in a subject to be determined under the supervision of the advisor lecturer. In addition, the student whose thesis is accepted is required to successfully present his work orally in front of the appointed jury. Students who completed the thesis study and specialization field courses together with a minimum of 120 ECTS credits and the average GPA of 85 out of 100 and above may graduate earlier. The duration of the master's program with thesis is four semesters, regardless of whether they are enrolled for each semester, starting from the period when the courses related to the program are given, except for the time spent in the scientific preparation, and the program is completed in maximum six semesters


Profile of The Programme


The program aims to equip students with the ability to act professionally in conjunction with basic Business knowledge (Management-Organization, Production Management, Marketing, Accounting-Finance, Human Resources, Numerical Methods) A student studying in the Master of Business Administration program can take courses related to the branches of science such as Management and Organization, Production Management and Marketing, Quantitative Methods and Accounting-Finance Science, and science branches in the course catalog.


Occupational Profiles of Graduates With Examples


Students can work in the public and private sectors and continue their lives as entrepreneurs. In addition, a student who successfully completes the program can apply for a doctorate degree in the field of business administration or in other branches of science accepting students from this area.


Access to Further Studies


Candidates who have successfully completed the master's program can study at the postgraduate doctoral programs provided they have a valid grade in the ALES exam and have sufficient knowledge of English language.


Examination Regulations, Assessment and Grading


The measurement and evaluation methods applied for each course are described in detail in the "Course Curriculum".


Graduation Requirements


The rules in the Qualification Requirements and Regulations section are sufficient.


Address, Programme Director or Equivalent


Head of department: Prof.Dr. Mehmet ERYİĞİT Abant İzzet Baysal Üniversitesi İktisadi ve İdari Bilimler Fakültesi İşletme Bölümü, Gölköy Kampüsü, Bolu/TÜRKİYE Tel: 0374 254 10 00 - 1418 Faks: 0374 2534521 web: http://www.iibf.ibu.edu.tr Graduate Programs ECTS Coordinator: Asst. Assoc. Dr. Murat ÖZCAN Abant İzzet Baysal Üniversitesi İktisadi ve İdari Bilimler Fakültesi İşletme Bölümü, Gölköy Kampüsü, Bolu/TÜRKİYE Tel: 0374 254 10 00 - 1430 Faks: 0374 2534521 web: http://www.iibf.ibu.edu.tr


Facilities


The department has 19 full-time faculty members. With the computer lab installed, students can conduct extensive analysis and work on the subjects they have taken and the areas of expertise they have studied. There are two post-graduate course rooms.

Key Learning Outcomes

Knowledge


To be able to define and use common social science concepts in business.

To be aware of other interdisciplinary interaction that is associated with their area of expertise.

To have the necessary knowledge at the level of expertise in the fields of production, marketing, management and accounting-finance functions of enterprises.

Skills


To be able to use theoretical and practical knowledge in the field of expertise.

To be able to interpret the information coming from different discipline fields and to be able to create new information.

To be able to analyze problems related to the field by using research methods.

Competences


To be able to conduct independent research, to contribute to the projects and to take responsibility in the field of specialization.

To question the informationwithin the scope of the field of expertise.

To gain the ability to use computer software, information and communication technologies to perform data entry and analysis of work areas.

To be able to identify the vision, mission, strategy, goals and objectives of the business in the field of expertise.

To follow the scientific literature related to the field of expertise and to be able to contribute to the literature.



1. To be able to define and use common social science concepts in business.

2. To be aware of other interdisciplinary interaction that is associated with their area of expertise.

3. To have the necessary knowledge at the level of expertise in the fields of production, marketing, management and accounting-finance functions of enterprises.

4. To be able to use theoretical and practical knowledge in the field of expertise.

5. To be able to interpret the information coming from different discipline fields and to be able to create new information.

6. To be able to analyze problems related to the field by using research methods.

7. To be able to conduct independent research, to contribute to the projects and to take responsibility in the field of specialization.

8. To question the informationwithin the scope of the field of expertise.

9. To gain the ability to use computer software, information and communication technologies to perform data entry and analysis of work areas.

10. To be able to identify the vision, mission, strategy, goals and objectives of the business in the field of expertise.

11. To follow the scientific literature related to the field of expertise and to be able to contribute to the literature.


Knowledge Skills COMPETENCE
Competence to Work Independently and Take Responsibility Learning Competence Communication and Social Competence Field Specific Competence
To be able to define and use common social science concepts in business.
To be aware of other interdisciplinary interaction that is associated with their area of expertise.
To have the necessary knowledge at the level of expertise in the fields of production, marketing, management and accounting-finance functions of enterprises.
To be able to use theoretical and practical knowledge in the field of expertise. 1
To be able to interpret the information coming from different discipline fields and to be able to create new information. 1
To be able to analyze problems related to the field by using research methods. 1
To be able to conduct independent research, to contribute to the projects and to take responsibility in the field of specialization.
To question the informationwithin the scope of the field of expertise. 1
To gain the ability to use computer software, information and communication technologies to perform data entry and analysis of work areas.
To be able to identify the vision, mission, strategy, goals and objectives of the business in the field of expertise. 1
To follow the scientific literature related to the field of expertise and to be able to contribute to the literature. 1

Course Structure Diagram with Credits

Course Code Course Name Course Type T P L ECTS
630601015012015Marketing Concepts and TheoriesCompulsory3006.00
630601015032015Research Methods and Techniques in Social SciencesCompulsory3006.00
630601015592015Elective IElective30018.00
Total:30
Course Code Course Name Course Type T P L ECTS
630601015022016SeminarCompulsory0206.00
630601015042015Strategic Marketing ManagementCompulsory3006.00
630601015602015Elective IIElective30018.00
Total:30
Ders Kodu Ders Adı Ders Türü T U L AKTS
630601015952016Specialization Field Course ICompulsory5006.00
630601015972016Thesis Study ICompulsory01024.00
Total:30
Ders Kodu Ders Adı Ders Türü T U L AKTS
630601015962016Specialization Field Course IICompulsory5006.00
630601015982016Thesis Study IICompulsory01024.00
Total:30
Ders Kodu Ders Adı Ders Türü T U L AKTS
Total:0
Ders Kodu Ders Adı Ders Türü T U L AKTS
Total:0
Course Code Course Name Course Type T P L ECTS
Course Code Course Name Course Type Semester Elective Group T P L ECTS
630601015082000Ethics in MarketsElective1Seçmeli I300.00
630601015052015Consumer Behavior AnalysisElective1Seçmeli I3007.00
630601015072015Competition Strategies in New ProductsElective1Seçmeli I3007.00
630601015092015Electronic CommerceElective1Seçmeli I3007.00
630601015112015Strategic Approaches in Retail ManagementElective1Seçmeli I3007.00
630601015132015Marketing Strategies in Service BusinessesElective1Seçmeli I3007.00
630601015172015Distribution StrategiesElective1Seçmeli I3007.00
630601015212015International MarketingElective1Seçmeli I3007.00
630601015232015Industrial MarketingElective1Seçmeli I3007.00
630601015252015Brand ManagementElective1Seçmeli I3007.00
630601015272015Customer Relations ManagementElective1Seçmeli I3007.00
630601015292015Integrated Marketing CommunicationsElective1Seçmeli I3007.00
630601015062015Corporate Social ResponsibilityElective1Seçmeli I3007.00
630601015102015Supply Chain ManagementElective1Seçmeli I3007.00
630601015122015Tourism MarketingElective1Seçmeli I3007.00
630601015142015Pricing StrategiesElective1Seçmeli I3007.00
630601015162015Public Relations and CommunicationElective1Seçmeli I3007.00
630601015182015Applied Marketing ResearchElective1Seçmeli I3007.00
630601015222015AdvertisingElective1Seçmeli I3007.00
630601015242015Health Services MarketingElective1Seçmeli I3007.00
630601015262015New Approaches in MarketingElective1Seçmeli I3007.00
630601015122000Marketing Strategies in Service BusinessesElective2Seçmeli II300.00
630601015052015Consumer Behavior AnalysisElective2Seçmeli II3007.00
630601015072015Competition Strategies in New ProductsElective2Seçmeli II3007.00
630601015092015Electronic CommerceElective2Seçmeli II3007.00
630601015112015Strategic Approaches in Retail ManagementElective2Seçmeli II3007.00
630601015132015Marketing Strategies in Service BusinessesElective2Seçmeli II3007.00
630601015152015Strategic Sales ManagementElective2Seçmeli II3007.00
630601015172015Distribution StrategiesElective2Seçmeli II3007.00
630601015212015International MarketingElective2Seçmeli II3007.00
630601015232015Industrial MarketingElective2Seçmeli II3007.00
630601015252015Brand ManagementElective2Seçmeli II3007.00
630601015272015Customer Relations ManagementElective2Seçmeli II3007.00
630601015292015Integrated Marketing CommunicationsElective2Seçmeli II3007.00
630601015062015Corporate Social ResponsibilityElective2Seçmeli II3007.00
630601015082015Ethics in MarketsElective2Seçmeli II3007.00
630601015102015Supply Chain ManagementElective2Seçmeli II3007.00
630601015142015Pricing StrategiesElective2Seçmeli II3007.00
630601015162015Public Relations and CommunicationElective2Seçmeli II3007.00
630601015182015Applied Marketing ResearchElective2Seçmeli II3007.00
630601015222015AdvertisingElective2Seçmeli II3007.00
630601015262015New Approaches in MarketingElective2Seçmeli II3007.00

Erasmus Courses

Course Code Course Name Type Semester T A L ECTS
630601015032015Research Methods and Techniques in Social SciencesCompulsory13006.00

Bolu Abant İzzet Baysal University ECTS Information Catalogue